Copywriting Topics+ Tips for Motherhood
They’ve heard it all before.
Get rich quick schemes for stay at home moms.
Parenting hacks that will work for any and every situation.
Ways to exercise with a screaming toddler attached to their hip.
The mom audience is a wide space with many varieties of parenting styles, financial strains, emotional hardships, and a constant overload of information that can be difficult to navigate through as a mom that just wants someone to relate to!
Moms want to connect, feel appreciated, listened to, and be given the freedom to be her own person above and throughout what motherhood labels her as.
Let’s go through a few tips to guide you on your way to establishing a helpful and resourceful relationship with your mom audience.
Relatable Examples of Success
Staying true to an open and honest piece of advice that has worked for you or someone you know personally will always trump any old gimmick out there. Your audience will feel empathy and connection when you provide written or video testimonials and blogs where real women speak on their experiences and examples of successful parenting solutions.
Do It Yourself
Who doesn’t love to explore a routine or advice that is essentially a DIY? Educating your mom audience on new skills for making mom life easier will promote trust and establish you and your brand as an authority figure that hears mom pain points and answers with FREE solutions!
This list can include:
Crafts
Educational games
Baking recipes
Cheaper, Healthier Alternatives
The world can seem like a huge, scary, germ-infested place when it comes to the worries of a mom that wants what’s best for her children. Finding cheaper, healthier alternatives becomes a never-ending cycle of trial and error. Advice becomes outdated. Products get recalled. It’s a great relief to discover ways to make due with cheaper and/or healthier alternatives for:
foods
products
lifestyle changes
Be Inclusive
Oftentimes the advice moms find online pertains to examples with one child. Keep in mind that moms of multiples need advice, hacks, and fun times, too!
Are you a mom? Perfect. Then, you know how difficult it is to brainstorm fun, new ideas for your little one to stay excited, entertained, and engaged. Write about what you know from personal experience or interview some of your mom friends to get a broader point of view and more examples.
Social Distancing Examples
It’s summer 2021 and after the difficulty of keeping kids inside or as securely socially distant as possible since last summer, moms are actively looking for safe ways to entertain their kids. While some had the opportunity to homeschool this past year, it’s no secret moms are aching to get out this summer and do something new and fun with the kids. Offer a list of clean, safe places for moms to get out of the house and expand their socializing skills, especially for their younger children who have not had any time to socialize as part of their school experience and development.
Copywriting Like A Pro
Remember your target audience and always strive to reach their most valued concerns and pain points, solutions. Everyone has a unique style of parenting that works for them. No two people parent the same and that’s OK! Your main point is to reach your audience and give valuable information that can be used by everyone.
Need a helping hand to write your copy? I will help you reach your target audience through copywriting: SEO blogs, emails, webcopy and more.
Email me to start the conversation! Let’s hit the bullseye and get you established as a real, trustworthy authority to your mom audience.
contact: angie@angiecopyco.com